Last updated: June 2025
This policy explains how New Betting Sites UK collects, uses, and protects your personal data. We follow the UK GDPR framework, regulated by the Information Commissioner’s Office (ICO). Please read this carefully before using our site.
Who We Are
New Betting Sites UK is an independent betting review website. We publish editorial content, comparisons, and guides about betting sites in the UK. We do not operate a bookmaker or accept bets ourselves.
What Data We Collect
We collect data in three main ways: cookies, analytics tools, and contact form submissions.
Cookies
Cookies are small text files stored on your device when you visit our site. We use essential cookies to keep the site functioning correctly. We also use optional cookies for analytics and personalisation, which require your consent.
Analytics Data
We use Google Analytics to understand how visitors use our site. This tool collects anonymised data, including pages visited, time on site, and device type. Google Analytics does not identify you personally, but it does use cookies to track sessions.
Contact Form Submissions
If you contact us via our contact form, we collect your name and email address. We use this information only to respond to your enquiry. We do not add you to any mailing list without your explicit consent.
How We Use Your Data
We use your data to improve our editorial content and site performance. Analytics data helps us understand which pages are most useful to you. Contact form data is used solely to reply to your message.
Affiliate Links and Your Data
Our site contains affiliate links to licensed UK betting sites. When you click an affiliate link, the bookmaker may set its own tracking cookies on your device. Those cookies are governed by the bookmaker’s own privacy policy, not ours.
We earn a commission if you register via one of our links. This does not affect the price you pay or the odds you receive. Our editorial opinions remain independent of these commercial arrangements.
Third-Party Data Sharing
We share limited data with the following third parties.
- Google Analytics: Anonymised usage data to help us improve the site.
- Affiliate networks: Click-tracking data when you follow a link to a bookmaker.
- Hosting providers: Server log data, including IP addresses, for security purposes.
We do not sell your personal data to any third party. We do not share your contact details with advertisers or marketing companies.
Your Rights Under UK GDPR
Under UK GDPR, you have clear rights over your personal data. You can exercise any of the following rights by contacting us at [email protected].
- Right of access: You can request a copy of the data we hold about you.
- Right to deletion: You can ask us to delete your personal data where we have no lawful reason to retain it.
- Right to rectification: You can ask us to correct inaccurate data we hold about you.
- Right to object: You can object to us processing your data for analytics purposes.
- Right to opt out: You can withdraw cookie consent at any time via our cookie settings panel.
We will respond to all data requests within 30 days. If you are unhappy with our response, you can complain to the ICO at ico.org.uk.
Cookie Consent
When you first visit our site, a cookie consent banner will appear. You can accept all cookies, reject optional cookies, or manage your preferences individually. You can change your cookie settings at any time by clicking the cookie preferences link in our site footer.
Essential cookies cannot be disabled, as they are required for the site to function. Optional cookies, including Google Analytics cookies, are only activated after you give consent.
Data Retention
We retain contact form data for up to 12 months after your last correspondence with us. Analytics data is retained in Google Analytics for 14 months by default. Server log data is retained for up to 90 days for security monitoring.
Children’s Privacy
Our site is intended for adults aged 18 and over. We do not knowingly collect data from anyone under 18. If you believe a child has submitted data to us, please contact us immediately at [email protected].
Changes to This Policy
We may update this privacy policy from time to time. The date at the top of this page will always reflect the most recent revision. We recommend checking this page periodically if you use our site regularly.
Contact Us
For any data-related requests or questions, please email us at [email protected]. We aim to respond within 5 working days.